Projects
I have primarily worked on CyberSecurity Products
in the Financial Services Industry.
Product : Data Compliance Product
Product Owner
Data Compliance Product was used by organizations to meet regulatory requirements related to data privacy. It was mainly used by auditors (internal and external) and compliance officers.
Problem Statement:
Solution:
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As the Product Owner, I encountered a critical challenge: our external customers were unable to smoothly convert data from one format to another, resulting in substantial data portability issues for our external clients. This deficiency significantly hampered our product's retention rate among external customers, directly impacting our revenue generation.
Implemented data mapping and transformation features to address data portability issues for external customers.
Results:
The integration of data mapping and transformation features resulted in a 11% increase in retention rates, especially among external customers.
Data Mapping and Data Transformation Overview
UBS - Credit Suisse Merger : Product Consolidation
Product Owner
During the UBS - Credit Suisse merger, there was a need to streamline two similar cybersecurity product lines (Data Compliance Products) into a single, more effective solution.
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Identified challenges in understanding diverse product offerings and ensuring seamless integration of technologies, while prioritizing features such as Dynamic Policy Enforcement and Data Redaction.
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Developed interactive prototypes, conducted usability tests, and collaborated on market strategy to optimize the launch of the consolidated product, addressing both technical integration and market positioning
Results:
I led the whole integration process and was able to successfully deliver a consolidated product that led to a 17% increase in average revenue per user (ARPU).
Balancing Security and Privacy: Data Compliance Upgrade
Product Owner
Problem Statement:
As the Product Owner, we encountered an increase in customer churn rate and observed shifts in customer migration patterns. This prompted a need for competitor analysis, which recommended the addition of a new security feature: real-time data monitoring. However, integrating this feature raised concerns regarding user privacy preferences, as it would entail monitoring every action users take on the data.
Actions: Addressing Conflict and Resolution
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Conducted market trend analysis and tracked customer migration patterns to get insights on addition of a real-time data monitoring feature, addressing both user demands and market competitiveness.
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Proposed a middle-ground solution integrating real-time data monitoring with encryption and tokenization capabilities to balance security and privacy concerns.
Results:
As a result, we maintained a competitive position in the market, achieving a 12% increase in CSAT and a 4% reduction in churn rate. This success was attributed to our unique offering of security without compromising user privacy.
Product : Engageme - Migration to AWS
Associate Product Manager
During UBS's digital transformation, migrating the cybersecurity product 'Engageme' to the cloud posed challenges in ensuring data sensitivity, regulatory compliance, and secure data migration. Extensive research on GDPR and CCPA, collaboration with AWS partners for secure data transmission solutions like AWS Direct Connect and AWS Private Link, and a comprehensive cost-benefit analysis facilitated the process, identifying potential cost savings, operational efficiencies, and scalability benefits.
The migration yielded a 20% rise in user capacity, a 60% boost in throughput time, and a 50% reduction in average response time, significantly enhancing our product's scalability.
Feature Prioritization: Enhancing Data Compliance Product Performance
Product Owner
Problem Statement:
During my tenure as a Product Owner at UBS, responsible for a data compliance product, the challenge arose of prioritizing between enhancing the user dashboard and adding a new feature for regulatory updates due to time constraints for the scheduled launch. Both features were high-impact solutions, and the dilemma was to select the most valuable and feasible option for our users.
Actions:
Conducted technical feasibility, impact, and cost-benefit analyses to prioritize feature implementation. Integration of regulatory updates proved straightforward and cost-effective, leveraging existing tools, while user surveys highlighted revenue potential, leading to its prioritization.
Results:
Prioritizing regulatory updates resulted in a 20% rise in daily active users, and a notable 3 to 4% increase in user acquisition rates.
